Alzheimer's Disease in India Consultancy Service

If you have a project, contact us for advice at

Join our Family Caregivers, Volunteers and Care Professionals on Facebook and LinkedIn.

Sunday, June 14, 2009

1. Improve awareness/ Advocacy

The below are some of the points discussed in the meeting that needs to be a part of the National Dementia Strategy. The points have been categorized under various headings, with each topic in a different page.

1. Improve awareness/ Advocacy

Improved public and professional Awareness of dementia among GPs, healthcare skilled/semi-skilled professionals (nursing, physiotherapists, SLPs), healthcare policy makers and media resulting in better understanding of the disease and its care.

Mobilize support from government, foundations, public and private sector organizations, and philanthropists

Generate interest in students and younger faculty members to contribute time and services, as a society that does not provide necessary social services to its members is doomed to fail.


§ Type of messages

o Simple messages on Alzheimer's Disease

o The awareness should focus on different components such as diagnosis, treatment etc

§ Where the messages should be given

o Make use of as many media as possible

o Public - National Social Service (NSS) of Universities, all service organizations, senior citizen forums, police, bar associations, schools and colleges, local self governments, NRHM, social work colleges, management institutes

o Media – documentaries in theatres, street theatre, TV, newspaper, FM radio. Use print and electronic media, public hoardings in PHCs and hospitals,

o Include dementia in as many public awareness programs as possible

o Include information about Alzheimer's Disease in the curriculum of medical colleges for doctors, nurses, Social Science and supportive health care personnel

o Target conferences of medical professionals, nursing bureaus and home care services, RMPs,

o There should be a comprehensive website

§ Content of the messages

o The goal of awareness should be very clear from the outset and there should be a distinction between what is a public health approach and what accounts for individual strategy (care giving is a individual strategy while generic awareness of the disease is a public health strategy).

o Differentiation between normal aging and age associated memory impairment (AAMI) and benign senescent forgetfulness (BSF) of normal aging process.

o Clarification of the 3 words that are used inter-changeably - aging, dementia and Alzheimer's Disease

o Lack of permanent cure (warn people against high expectations from various drugs and others substances such as ginkgo biloba) and importance of care for the patient and support for the caregiver

o Right information on ethical dilemmas such as tube feeding and palliative care in the terminal stage

o Right information on the experiments conducted on curcumin

o The demographic impact of Alzheimer's Disease and other dementias in developing countries such as India

o Clear signs of Alzheimer's Disease such as forgetting names, loss of interest in hobbies, unable to manage money, unable to do simple housekeeping tasks or cooking should be highlighted in the awareness campaigns so that people can identify Alzheimer's Disease in the elderly

1 comment:

Kathy NC said...

My name is Kathy Hatfield and I am the full time caregiver for my eighty year-old Dad who has Alzheimer's and lives with me in North Carolina in the US.

When my Mom died in 2004 and Dad moved in with me, I had no idea what to do. But day by day, I found ways to cope, and even enjoy having my Dad with me.

So I started writing a blog at, which shows the "lighter" side of caring for someone with dementia.

After a while, I added over 100 pages of helpful information and tips for caregivers. We even have a Chat room so caregivers can communicate with each other from home.

Please pass this link along to anyone you feel would enjoy it.

Kathy Hatfield